This is edited extract from Splatter Capital, a new book by Mark Steven on the political economies of gore, and a guide to surviving the horror movie we collectively inhabit – out now.
A confession: no matter what justifications I try to give it, the decision to write a book about splatter is, perhaps more than anything else, the result of my own puerile taste in movies. That taste seems to have been shaped by prolonged exposure to the genre during a potentially misspent adolescence in peri-urban nowhere on the east coast of Australia. To have started watching movies there in the mid-1990s, years before access to the internet, meant my first encounters with horror were all mediated by video rental stores – and, specifically, by floor-to-ceiling shelves of heroically sensationalist box art. This is how I first gained access to all sorts of visual atrocity, provided it could find commercial distribution in the wake of restrictions brought on by the so-called “video nasties” spat in England and against Australia’s lastingly draconian system of film classification.
As a valiant surveyor of the aisles I was drawn to the very worst of whatever was on offer: namely, splatter, which was part of a horror section that always seemed to occupy the same space as porn. The marketing for these films, many of which barely made it through the censors unscathed, mined a similar affect to the trailer with which this book began, throwing down a challenge for the dumb and daring. With a truly demented cover image, a catchy tagline, a triptych of screenshots, and some snappy copywriting, the box art alone would fuel the imagination of movies infinitely more horrendous than anything that was available at the time. The films themselves consistently turned out to be the ugly assemblage of these representative part-objects, awkward in the intercalation of their own marketing materials, which we can only presume came after and not before the realized film. Continue reading Dicks-in-buns, Bloodsucking Freaks, and the political economy of castration