Digital Taylorism: labour between passion & serendipity
Attack of the Big Yawn
In his fascinating historical study of the rise of happiness to the highly valued commodity it has become in our time, the British sociologist William Davies offers a brief yet intriguing meditation on the end of capitalism. In the past, he says, the collapse of our current mode of production has usually been imagined to occur as the result of economic crisis, political revolution, ecological disaster, or, in the best of cases, through technological innovation. However, since the end of the cold war, Davies muses, there seems to be another, “more lacklustre” option on the horizon:
What if the greatest threat to capitalism, at least in the liberal West, is simply lack of enthusiasm and activity? What if, rather than inciting violence or explicit refusal, contemporary capitalism is simply met with a yawn? Continue reading Read an excerpt from Seb Olma’s new book on the great digital swindle
Who dares dissent from the gospel according to Silicon Valley? There is – we are insistently told – no alternative to the invasion of capitalist cyberspace into all areas of consciousness and culture. Anyone who expresses even the mildest scepticism about social media and smartphones is roundly denounced as nostalgic. The old, desperate not to seem out of touch, rarely dare question the young’s compulsive attachment to their smartphones. Anti-capitalists join with
tycoons to celebrate the potentials of network society. In article after article, conference after conference, the “new” is routinely equated with “the digital”, to such an extent that is now difficult to remember a time when “technology” wasn’t a shorthand for communicative software. When mobile phones entered the marketplace, they were the object of mockery: who could be so self-important as to believe that they needed to be contactable everywhere and anywhere? Now, everyone is required to act like some cross between a hustler always on the make and an addict jonesing for contact.
But how has this model of progress, in which history culminates in the glorious invention of iPhones and apps, become so uncontested? And, if we attend closely, isn’t there a desperate quality to all this cheerleading? Addicts always rationalise their compulsions, but the desperation here belongs to capital itself, which has thrown everything at the great digital swindle. Capital might still swagger like some data cowboy, but iPhones plus Victorian values can only be a steampunk throwback. The return to centuries’ old forms of exploitation is obfuscated by the distracting urgencies of digital communication. Continue reading The Great Digital Swindle