Linda Scott

Linda Scott is the Emeritus DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. She writes for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues, and served as Editor for the Advertising and Society Review for eleven years.


Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan

In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to...

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