TICKETS AVAILABLE HERE: https://www.shainshapiro.com/tour

Shain Shapiro is the global leader on music’s relationship to cities, and founder of Sound Diplomacy, who the Cardiff Music Board have worked with since 2018 to develop a music strategy for Cardiff.

This Must Be the Place introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed. Told in an accessible way through personal stories from cities around the world – including London, Melbourne, Nashville, Austin and Zurich – This Must Be the Place takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy.

Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.

PRAISE FOR THIS MUST BE THE PLACE

“Dr. Shain Shapiro has synthesized what I have known all my working life. The more you care for music, the more music cares for you.In fact, you will mess around and fall in love. This is a seminal book by a seminal thinker and one I encourage all interested in music, cities and making our world better to read” – Al Bell, Original Owner, Chairman, Stax Records and Former President, Motown Records Group, songwriter and producer of “I’ll Take You There” (performed by The Staples Singers).

“Shain Shapiro is a long term and astute observer of the way music scenes interact with and bolster the cities they are in and he knows what makes for healthy ecosystems that serve the performers, venues, and public and This Must Be The Place is an engaging and inspiring read for people who believe that music changes lives and places.” – Brian Richie, bassist of the Violent Femmes & Director of Mona Foma Festival

“Shain continues to be the most informed and capable voice on the subject of how music and culture is a critical and powerful component of any thriving community. I turn to him time and time again for insight and guidance, and I find his balance of research and applied learning really is remarkable.” – Ben Lovett, CEO, tvg hospitality & musician, Mumford & Sons